Generating Press Releases

Press releases are different from the usual articles released onto the web; they should be designed to make an impact statement about a new product your company is launching, an event you are hosting, an award that has been won, In fact anything that is deemed newsworthy and of interest to readers. Making up press releases about old or irrelevant stories isn't a wise move since it can harm your reputation and won't impress the search engines.

Businesses write press releases for a variety of reasons and SEO implications,

To form valuable anchor backlinks to your website

Analyse and prepare your website to ensure it is fully optimal for SEO

Chance they may be picked up by Google or Yahoo news

Successfully writing good press releases is not an especially easy task since care must be taken when writing to present the information in a sharp and concise way whilst incorporating the correct SEO techniques to ensure the press release has optimum effect on the organic rankings. Trying to cut corners and just writing uninteresting generic material lumped with keywords will not help the SEO cause if one is attempting to improve organic rankings.

The key here is producing original well thought out content that is search engine friendly that can be easily picked up by journalists then shared and distributed with relative ease. SEO UK can produce press releases that are written in the correct style, interesting and optimisation ready. Many journalists will take a good press release and then turn it into an article that can then be distributed further again and help form powerful links to your website. If a journalist can effectively take your press release and then put their name on it the time saved and benefit to you is immeasurable.

Far too many articles and press releases fail to convey their core meaning to the reader and instead drift from one point to another and the whole meaning the original release becomes lost in the readers mind. This is a sure way to lose any prospective journalists interest.

When SEO UK constructs a press release we structure it to get the point across to the journalist in an instant. A catchy and punchy initial statement clearly puts across the desired intent of the article followed by a body of text that clearly outlines the details and contains the relevant SEO keywords. We deep link specific keywords to pages of your website that contain the relevant material and if these pages don't exist then we develop them.