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Google Adwords Sitelinks now using related ad’s
February 15th, 2012 | Posted in blog
Google has recently announced that they have launched a new version of adwords sitelinks. This is known as enhanced sitelinks for adwords.
The new system works like this – say if you have several ad’s in an adword campaign, Google will look at these different ad variations and when suitable will combine those ad’s and put them into the single ad. Google say that in their tests this system has lead to a higher click through rate or as they put it themselves, “significantly higher”.