SEO Analysis

It makes sense that one of the most important pieces of data to come from SEO is the overall ranking positions and the traffic numbers visiting a website. After all if a business is spending money on moving higher up the search engines then they will want to see improve and progress for their money as well as increased sales.

However in order to make a website really successful the sole knowledge of visitor numbers and rankings just isn't enough. There are many dynamics that come together to make a website work and satisfy visitors needs just aren't just about how well a website ranks and how many people view its content. A website must understand what its visitors are doing and therefore what they want in order to make success of SEO as a whole. SEO UK understands what factors need to be looked at to make a website successful and has the necessary means of measuring them.

The way that one looks at the finer detail of search queries is through SEO Analytics. These can be used to track how visitors behave when they visit a website and through this information a business can then begin to streamline its operation, adjust its strategy and play on the strongest aspects of what it has to offer.

So why doesn't everyone look at analytics data?

The main problem many come across when dealing with such data is the sear volume of it! There are analytics available that give data from almost every aspect of the site and how it is used. The difficulty lies in not only understanding what a lot of this data actually means but in translating it into actual changes on the website and business strategy that yield better results. SEO UK understands the many ways this information can be analysed and then put into workable solutions. We understand that providing SEO to a client isn't the matter of just moving them higher up the search engines, it's about assisting them in fine tuning the whole way they sell themselves on the internet.

There are many factors our SEO UK team look at when conducting SEO analytics, here are some of them along with some of the questions SEO UK would ask (amongst many others!),

Visitor Trends

Is there a seasonal trend to visitors of your website? Do certain keywords increase or decrease in importance at particular times of the year? Understanding this could help focus an SEO plan at different times of the year.

Landing Pages Analysis

Which pages are visitors arriving to the most and does the site structure prohibit them in any way from reaching other parts of the site.

Conversion Rates

How many of the visitors to a website actually become a customer, ie. Carry out an intended desire of the website owner? What can be done to improve these?

Bounce Rates

On which pages are visitors leaving a site as soon as they arrive? Why is this happening and how can it be reversed.

Visitor Geography

This point deals with the actual geographical area a visitor is situated. In understanding where most of your visitors are coming from an SEO plan could be adapted to serve a certain area with more depth.

Click Path Through Data

Is the structure of your website making it difficult or unwelcoming for visitors to move to other areas of the site?

Best Keywords

Which keywords are proving most effective for the business? You may be surprised at how some people are finding the website, data which otherwise couldn't have been obtained. As a result search terms can be widened and focused on the best keywords.

Referring sites and domains

Other than search engine traffic SEO UK will look at the other ways visitors are coming to the site. Any strong sources can then be further analysed and made more effective.

Natural and Paid Searches

We look at the how paid searches and organic ranking compare in terms of keyword traffic and what details can be drawn from one another to help refine the SEO campaign.

Browsers

It is important that a website can be viewed in different browsers, this is especially important in the case of mobile searches which are becoming increasingly popular.